What is search engine gateway?

Navino launched its search engine gateway service recently. For most of the Internet surfers, search engine gateway is a pretty new concept compared with meta search engine or multi search engine. Put it in simple, it is a web service, which can let you search the best information from the best content providers in one website.

When we try to find information everyday, most of us might go to Google.com. Yes, it’s true. Most of the time, Google works well. But does Google return the best information? I guess you would agree that the search engine’s ranking algorithm could only give a good answer, but not the best. Well, you may ask, where can I get the BEST? The best weather information? The best book information? The best price for your favorite mp3 player? The short answer is from the brain, from the hand picked information. Therefore, Navino’s editors and their users give out that the best weather website is weather.com, the best book website is amazon.com and the best price information is froogle.

Besides best hand picked information resources, Navino also provide the search engine gateway technology. Using this technology, you can search all the best website at Navino. All you need to do is to add a unique search name before your searching keywords.

For example, if you want to search New York’s weather, you can search with ‘weather New York’ and you will be forwarded to weather.com with the keyword ‘New York’. If you want to search finance books, you can search with ‘book finance’ and you will be forwarded to amazon.com with the keyword ‘finance’. If you want to search the best price for your favorite mp3 player, you can search with ‘price mp3 player’ and you will be forwarded to froogle with the keyword ‘mp3 player’.

Navino search engine gateway is very convenient for your everyday web surfing. Besides that, Navino also provides its users to customize their own search engine gateway and allows its users to recommend search names for public use.

What Is An Intranet? Definition and Uses…

An intranet is basically a private web based network. It uses all of the technology of the internet but is safe and protected behind a firewall that keeps unauthorized personnel out. Companies have been using them for years as a method of streamlining their internal communications.

Because a web browser can run on any type of computer, the need to maintain multiple paper copies of documents that are constantly changing can be eliminated. Documents like training manuals, internal phone books, procedure manuals, benefits information, employee handbooks, requisition forms, etc. can be maintained as electronic documents and updated at almost no cost. The savings in paper and other material costs can be significant

But the most powerful aspect of an intranet is its ability to display information in the same format to every computer being used. That allows all of the different software and databases a company uses to be available to all employees without any special equipment or software being installed on their systems.

This universal availability of information is sparking an era of collaboration unlike anything ever seen before. The departmental barriers that exist in many companies are slowing breaking down because now colleagues can share information readily using the company intranet.

Options for implementing an intranet

There are a variety of options for setting up an intranet. They include building your own intranet technology, purchasing and installing third-party software, or purchasing access through an extranet ASP. Here is a quick summary of the advantages and disadvantages of each approach:

1. Building it yourself
Advantages: Complete control of user interface design; ability to customize level of functionality; integration into internal systems, and direct access to user activity.

Disadvantages: High up-front development cost; requires staff expertise in the development of extranets, commitment of internal staff for 6 months to a year for planning, execution, review and implementation; and an ongoing commitment of internal staff for internal and client support, hosting, maintenance and upgrades.

2. Purchasing/installing third-party software
Advantages: Proven track-record of packaged solution; ability to choose functions and to
customize user interface, more rapid implementation compared to building it yourself.

Disadvantages: High up-front purchase cost; commitment of internal staff for customization and implementation; on-going commitment of internal staff for internal and client support, hosting, maintenance and upgrades; and extensive internal and client training

3. Using a Service Provider (ASP)
Advantages: Proven track-record of the application; low cost of entry and predictable cost over time; virtually immediate implementation; no commitment of internal staff for internal support, hosting, or maintenance; and upgrades at no cost by extranet experts, and savings on internal server use.

Disadvantages: Less freedom in user interface design, and fixed functionality.

In the final analysis…
The approach you choose depends on how you work, the technical and financial resources at your disposal, and how rapidly you need to move forward.

Web Servers and Firewall Zones

Web and FTP Servers

Every network that has an internet connection is at risk of being compromised. Whilst there are several steps that you can take to secure your LAN, the only real solution is to close your LAN to incoming traffic, and restrict outgoing traffic.

However some services such as web or FTP servers require incoming connections. If you require these services you will need to consider whether it is essential that these servers are part of the LAN, or whether they can be placed in a physically separate network known as a DMZ (or demilitarised zone if you prefer its proper name). Ideally all servers in the DMZ will be stand alone servers, with unique logons and passwords for each server. If you require a backup server for machines within the DMZ then you should acquire a dedicated machine and keep the backup solution separate from the LAN backup solution.

The DMZ will come directly off the firewall, which means that there are two routes in and out of the DMZ, traffic to and from the internet, and traffic to and from the LAN. Traffic between the DMZ and your LAN would be treated totally separately to traffic between your DMZ and the Internet. Incoming traffic from the internet would be routed directly to your DMZ.
Therefore if any hacker where to compromise a machine within the DMZ, then the only network they would have access to would be the DMZ. The hacker would have little or no access to the LAN. It would also be the case that any virus infection or other security compromise within the LAN would not be able to migrate to the DMZ.

In order for the DMZ to be effective, you will have to keep the traffic between the LAN and the DMZ to a minimum. In the majority of cases, the only traffic required between the LAN and the DMZ is FTP. If you do not have physical access to the servers, you will also need some sort of remote management protocol such as terminal services or VNC.

Database servers

If your web servers require access to a database server, then you will need to consider where to place your database. The most secure place to locate a database server is to create yet another physically separate network called the secure zone, and to place the database server there.
The Secure zone is also a physically separate network connected directly to the firewall. The Secure zone is by definition the most secure place on the network. The only access to or from the secure zone would be the database connection from the DMZ (and LAN if required).

Exceptions to the rule

The dilemma faced by network engineers is where to put the email server. It requires SMTP connection to the internet, yet it also requires domain access from the LAN. If you where to place this server in the DMZ, the domain traffic would compromise the integrity of the DMZ, making it simply an extension of the LAN. Therefore in our opinion, the only place you can put an email server is on the LAN and allow SMTP traffic into this server. However we would recommend against allowing any form of HTTP access into this server. If your users require access to their mail from outside the network, it would be far more secure to look at some form of VPN solution. (with the firewall handling the VPN connections. LAN based VPN servers allow the VPN traffic onto the network before it is authenticated, which is never a good thing.)

Valuing Network Certifications – Is The Time, Money And Effort Worth The Bother?

There are many ways to get any of the large number of network certifications now available.  There’s not only software certification like those offered from Oracle, Java, Microsoft, etc.  but there’s also direct network hardware certifications from strong companies like Cisco and then there’s the server administration, hardware repair, security and several sub category type certifications.  All are available but the question is if these have any real value in the marketplace.

The answer, unfortunately is not simple.  This is because while many companies demand a certain certification, they will also bend the requirement and allow you to get certified once you have the job.  There’s also people in the marketplace who are strong proponents of certification or another.  The reason for this is usually because they have that certification and by requiring it, they somehow believe it validates their decision to obtain the training and pass the tests.

The reality is that like a good resume and education pedigree, certifications help get you in the door.  Think about it for a moment.  If you were hiring a network administrator, you would probably ask for the usually experience and basic education and some type of networking certification.  If 100 people claiming the same skills and experiences levels all apply and all have at least the single required certification while 10 have not only the network cert but also maybe several MS and a security certificate, which candidates applying would probably get scheduled for interviews?  Right!  It would be the ones with the better paper qualifications.

So the value of a certification can be measured by it’s recognition as important by employers, and the relative value they place on such training.  If you’re applying in network shops that value certifications, then they will naturally place a premium on the fact that your have that training and will probably reflect that in an increased earnings range.

The real key however is to recognize that employers are NOT employing you because you have a certification.  You must have the skills necessary to do the job and meet the requirements of the position.  No amount of certifications can make up for a strong work ethic and solid experience.  With today’s study materials, almost anyone can learn enough to pass the required tests and become certified.  This however does not make anyone competent to work on a network anymore than walking into a garage makes one a mechanic.  It’s skills, talent and knowledge that are truly desired.

Microsoft Certifications are one of the most widely pursued and acclaimed professional certifications in the IT industry. Preparing MS certification tests, however, is a significant undertaking whether you’re just out of college or have been in IT field for years. IT professionals are continuously demanded to acquire new knowledge in order to perform well on their jobs as new technology in the IT industry emerged at a pace that has never been seen before. Regardless what certifications (Microsoft Certified Professional or MCP, Microsoft Certified System Administrator or MCSA, Microsoft Certified System Engineer or MCSE ) you are pursuing, a thorough planning will increase the chance of success.

The importance of hands-on Experience, no matter if it’s your own little network at home or at your job, experience matters!  Being able to apply the knowledge gained by the study necessary to obtain your certification is just as important as the exam itself.

When preparing for any certification test, have a network available to physically learn the principles being taught.  You network might only be a couple of old PC’s and a switch but it’s enough to understand the principles and basic information.  You gain valuable skills that cannot be obtained any other way except through hands on work.

Finally, consider using CBT’s or computer based training as part of your test preparation.  These tools are a great way to take your level of understanding to a new level.  This is also true of practice exams.

If you develop the skills necessary to support the certifications, all your training, costs and effort will pay off handsomely.  With your knowledge and training, you can expect to be have an easier time getting considered for positions, moving up in a company, and enjoying a solid work career.

There’s no mystery in the IP address!

The Computer is a very complicated device we use for our every day comfort and the importance of some of its numerical aspects is sometimes neglected. For example: a different number is given to each computer when its user goes online or when it is part of a network. This number is the IP address and knowing about it is like knowing where you live…

What’s my IP and what do its numbers stand for?
IP stands for Internet Protocol and the address is formed from 4 numbers separated by periods. The IP address format is a 32 bit numeric one and each number can be from 0 to 255. The IP address consists of two parts: first one represent the network number and it is similar for more than one user (like the number of a street) and second represents the host name which is different for each user (like the house number). To increase the number of available IP addresses within big networks with a lot of users or small networks with few hosts, the address is divided into 4 classes (A, B, C, and D)

Having an IP address it’s like having a last name in a network. To identify a computer in a network (LAN-local area network, WAN-wide area network or on the Internet) it has to have an IP address. This number is similar to a phone number or to a zip code. It is unique and without it the device or computer can not be used in a network area. Within an isolated network the computers can be assigned different random IP addresses, but if a private network needs to be connected to the Internet the IP has to be registered so that its uniqueness is verified.
Where do I find my IP address?
Connect to a site that recognizes your IP address and let you see it also. You can visit this site for example: iprelated.com. These IP Lookup sites are very easy to use and very useful for others. An IP address can offer a lot information about the person who logs in on the Internet and engages in a certain activity.
This is how illegal activity is sometimes detected and violations are reported. The IP address says less about the user if it is a dynamic one because it changes every time the user logs in.
Another interesting aspect is that some people who have the information from your IP address are interested in taking you computer over and using its resources. This is not impossible! They can use software that enables them to do this so it is better to hide your IP when you are online.

Who gives me my IP address?
The IP address can be static or dynamic, meaning it can be the same every time you are online or it can change. The IP address is provided by a server through a service called DHCP (Dynamic Host Configuration Protocol)

Although things can get pretty complicated when explaining numbers and their significance, this is just a small and easy to understand introduction about the IP address that does not involve technical terms. The importance of these details is very high because starting from these brief explanations one can truly comprehend the necessity and implications of the IP address and of virtual geo location.

Blogging 101

Blogging 101 is mostly about the blogging
vocabulary. To understand blogs, you need to know
the terms blog, platform, domain, and web host.
Once you have mastered these key elements of
blogging, you can enter any conversation about
blogging with confidence. After you know what
exactly a blog is, you will be on your way to
passing the final exam of blogging 101.

Blog is short for weblog, which simply means a
series of online posts presented in reverse
chronological order. That’s all! Most blogs are text,
but there are also photo blogs and video blogs. The
rest of blogging 101 has to do with the technical
side of things. If you are setting up a blog, you will
need a platform, a web host, and a domain. A
blogging platform is a computer software program
that allows you to write posts and to update your
blog. Your platform is also what you use to design
the look of your blog, from color scheme to font
size. The web host is sort of like the virtual file
cabinet where your blog is stored. Your computer
communicates with the host when you upload or
edit a post. The domain is the online address of
your blog, and usually ends in ‘dot com’. Now that
you know what a blog is, what a platform is, and
what domains and hosts are, congratulate yourself!
You have passed blogging 101.

The Simplest Way to Get Online Passive Income

Based on my research, this seems to be the basic principle that website owners have been following to get passive income online:

* Get many people to come to your website
* Get them to click on your Adsense links


Sounds simple enough. Get people into your website from Google search, then link out to an Adsense Ad. Search In – Adsense Out.

Practically applying it to get sufficient commendable income, however, can be quite a challenge.

The first problem is how to get many visitors to your website.

That’s where Search Engine Optimization comes in. However, this is really easier said that done. It’s a bit of an artwork. You basically have to read the mind of an Internet user. What keywords would he use? Why would he visit your website? Do you have the content go get people interested enough to get to your website?

Basically, your goal is visibility. You have to be seen. You can do this using SEO or using traditional brand-building methods. Tell your friends, family and colleagues. If they have websites, politely ask if you could link with each other.

For those lucky few that are already on top of the search engines, this is not a problem. Others (including myself) would have to work hard at it. Look at FilipinoLinks.com. It’s been around for a very long time and has made quite a foundation. It would not be too difficult for its owners to tweak the website for SEO.

Experts have varied opinions on what to put in a website. Some say, put relevant important content – with around 500-1000 words on each of your website. Some say provide simple 300 word news posts.

Another option to get clicks would be to advertise online for keywords. Adwords is an example of a tool that can allow you to do this. There will be marketing expenses in this scenario. The goal here is to get more Adsense income than Adwords Expenses – which is really basic business sense. This is easier said than done, I tried it and got dismal results.

The next problem would be how to get visitors to click on Adsense links.

Well, the first thing that needs to be done is to get an Adsense account. It’s pretty easy to setup. After that, you need to put the Adsense links on your website. There are people who say make it blend it when the rest of your pages. Here, on my website, you can see my Adsense Ads that seem to be part of the overall theme.

Other experts say the more noticeable the advertisements, the more they will be clicked. In this case, the Ads stand out prominently – with a different, and sometimes contrasting color scheme. One tip given was actually position the Google Ad right next to an image/picture. Viewers tend to click on picture links, so more income potential income there.
What does this all mean for a Filipino Entrepreneur?

In my point of view, it means opportunities. Although I have just started experimenting on all of this myself, there seems to be a real possibility of gaining a little revenue. For example, I started this website (last January) and have,in my first month I gained US$7 from Adsense. It’s not much but consider this:

* My expenses so far have been the webhosting (US$4 monthly), and domain name (US$3 for one year – got it at a discount).
* If I continue getting US$7 a month, that would be, US$84 a year.
* My year’s hosting would be US$48
* My theoretical income for one year would be US$33.

There are other costs, of course, from writing the content for this website – electricity, less time to do other things, etc… I didn’t include it yet. If you had pre-existing content, this wouldn’t matter to you. Just upload it and you should be ready.

For example, if you had a song lyrics database, you could find a pretty reliable web developer, have him upload your database, and include AdSense. Optimize it for search and you should soon get some revenue. It will probably not be big, but enough to get you interested.

I remember on my last test with the wordtracker application, “Pinoy Ako Lyrics” were some of the top keywords I found. People were actually looking for lyrics of Filipino songs. Since new songs come out every month, whoever gets the lyrics out soonest would be found earlier.

If you had a database of all Philippine Lotto Results ever since it began, you could probably have a statistics analyzer custom-made from your website. It could give suggested lotto numbers based on historical info. That would be something a lot of people would go to.

There are probably other more interesting opportunities for the web-savvy Pinoy entrepreneur. As long as you get people to your website, and get them to click on an advertisement, there will be revenue.


Congratulations! No security problems were detected by Wordfence. 03/20/16 2:23 PM

Mobile friendly site

Is your site mobile friendly?

Importance of Mobilizing your WordPress Website
If your WordPress website isn’t yet optimized for mobile use, try navigating to your site from your mobile phone. Chances are you’ll have a difficult time viewing your own content. Here is a mobile site tool free by Bing Bing – Mobile Friendliness Test…
Your mobile phone may lag as you try to navigate and in some instances, it may completely shut down. Mobile devices are not equipped to handle traditional websites, and with more than 50% of consumers using mobile devices to search of products and services, it’s imperative that your company has a website that works for mobile phones and tablets.

Fortunately, WordPress makes the process relatively easy with helpful tools and features. Like using Jetpack the plugin. You must connect your blog to WordPress!
WordPress Mobile Themes
WordPress has themes that are optimized according to the device used when visiting a website. For example, if someone visits your site from an iPhone, the theme’s dimensions will change in order to support it. If someone uses a tablet, the theme’s dimensions will once again change in order to accommodate the user’s device.
WordPress Mobile Plugins
In addition to mobile themes, WordPress offers a variety of mobile plugins that strip down unneeded graphics and designs so people on mobile devices can have faster load times. For example, the WordPress Mobile Pack is a powerful all-in-one tool that can switch your website from mobile-ready to desktop and vice versa, depending on the device used to visit your site. It also contains advanced mobile themes geared towards iPhone, Palm, and Android users.
Mobile Use is Here to Stay
According to analytics, 41% of mobile phone users browse for products and services via their mobile devices after seeing something in an advertisement. Additionally, over half of mobile phone users will compare store website prices while shopping in the same store and 36% of shoppers will go online to check out deals that others stores have.
Furthermore, per Pew Internet, as of May 2013, over 90% of adults in the United States own a mobile phone. 56% of these adults have smartphones, and 36% have mobile tablets. Along with playing games and visiting social media sites, the majority of mobile phone users regularly visit business websites for coupon deals to use at local stores and businesses.
If a website is not mobile-friendly, most users will find another similar business that offers better viewing. As more and more people turn to their mobile devices for purchases and research, it’s imperative to ensure consumers have the best possible viewing experience when visiting your website.
Pew Internet: Mobile: http://pewinternet.org/Commentary/2012/February/Pew-Internet-Mobile.aspx
localities: 20 Fresh Mobile Statistics: http://www.localytics.com/blog/2013/mobile-statistics/

A Great Idea For a Blogging Web Site is No Longer

Because there are so many blogs and web sites about
blogs on the internet, it can be tough to distinguish your
blogging web site from all of the others. Whether you
are starting up a new website aimed at bloggers or
whether you are looking to make your existing blogging
site more distinctive, the key to building and
maintaining a site that will capture the interest and
attention of the blogging community is finding your
niche. If you can fill a unique need in a way that no
other web site does, you’ll be able to build a lasting
readership among web surfers. Once you have
discovered a niche, you will still have a lot to do, but
finding your place in the blogosphere is the place to

Every great blogging web site starts with a great idea,
and you can’t build a successful site that will last
without one. There are many great sites aimed at
today’s bloggers, and competition for the attention of
this growing demographic is fierce. To make your
blogging web site stand out from the pack, you will
need to offer something that no other site is currently
offering, or you will need to do the same thing that an
already popular site does but in a more impressive or
valuable way.

One way to discover an ideal model for your blogging
web site is to look at the sites that have successfully
captured a blogging audience already to determine if
you can appropriate some of their strategies to help
realize your vision. Of course, you will also need to add
a unique flair to your project in order to stand apart
from your competition. Many people agree that the web
sites that do the best in today’s market are the sites that
have the most personality. The fiercely individual
surfers who are bloggers are a demographic that
responds especially strongly to personality, so consider
how you can give your site a unique and attractive
feeling by lending your own voice and sensibility to
your site’s design and content.

Once you have a great idea for your site, have
pinpointed a special niche that you are well equipped to
fill, and have infused the site with personality, the next
step is figuring out how to get the word out to bloggers.
In the long run, a great idea just isn’t enough to propel
your blogging web site to success. You will need to
draft a smart and realistic marketing plan in order to
draw readers to your site. Once you hook a blogger,
your great content will keep them coming back, but it is
vital to get that first glance or your site won’t have a
chance to shine. Hope that helps your blogging ideas!